The numbers no one shows you.
Real costs, margins, unit economics and pricing strategy for running Shopify and TikTok Shop. Operations data, not pitch deck.
Cash on Delivery in Shopify: The Real Funnel (and Why Your CPA Is Wrong)
Real COD funnel with operations numbers. Out of 100 leads, 72 actually get delivered. Why your apparent CPA is fiction, and which products you should never put on COD.
7 COD Mistakes Costing Shopify Merchants Real Money
The most expensive operational mistakes with cash on delivery on Shopify — from an active Shopify in Spain. Why Thursdays kill conversion and which SKU is dragging your average down.
COD vs Prepaid: When to Switch Your Shopify Payment Model
Decision analysis between cash on delivery and online payment. When each one fits by market, volume and margins. When to migrate and how not to lose conversion in the process.
Shopify vs WooCommerce 2026: Which One to Choose for Your Operation
Decisional comparison between Shopify and WooCommerce from an operator's perspective. Real costs, scalability, technical control, customization. When to choose each one.
TikTok Shop Winner Products: How to Identify a Real Winner
The 5 characteristics of a winner product in TikTok Shop. Why products that explode on TTS don't get searched on Amazon. Analysis from years of identifying winners in COD operations.
Real Cost of Running Shopify in 2026: The Stack Starts at $250/mo, Not $39
What Shopify doesn't show you when you see the plan price. Real breakdown by stack layer: plan + apps + theme + services. With operations numbers, not projections.