Shopify and TikTok Shop operator, writing what I learn.
I've run a Shopify store for 3 years and TikTok Shop Europe since 2025. This site is where I write what I learn — app reviews, real costs, Claude integrations. No AI listicles, no agencies in disguise.
Reviews and comparisons of apps I use in production.
COD forms, subscriptions, affiliates, reviews, email. What works, what fails, and when it pays off.
The numbers no one shows you.
Real Shopify costs, the COD funnel, true CPA, what to sell. Operations data, not pitch deck.
Claude Code for running Shopify, from the trenches.
CLI setup, proven prompts, theme workflows, integrations. What actually saves hours.
Operations notes on TikTok Shop Europe.
Commissions, attribution, affiliates, shipping, VAT. From an active account in EU + US, not from theory.
External Reviews Stack in Shopify: How to Combine Google, Amazon and Facebook
The 4 Reputon apps for managing reviews outside your Shopify: which to combine by vertical, what each does, and how to avoid paying for duplicate features.
Reputon Amazon Importer Review: When It Works for Dropshipping or Affiliate
Honest review of Reputon Amazon Importer (4.9★ with 537 reviews). How it imports Amazon products to Shopify, for manual dropshipping or Amazon Associates. Pricing and limitations.
Reputon Reviews Review: The App You Confuse With Loox But Does Something Else
Review of Reputon Reviews App (4.9★ with 1,039 reviews). Why it doesn't compete with Loox/Judge.me, when to add it to your stack, and the pricing trap to understand before installing.
TikTok Feed vs YouTube Gallery on Shopify: Which to Install for Shoppable Video
Comparison between Reputon's TikTok Feed Shoppable and YouTube Video Gallery. When to use each, how to combine them, and why video on PDP changes conversion.
Cash on Delivery in Shopify: Complete Guide to Setting Up COD
How to activate cash on delivery (COD) in Shopify. Recommended apps, mistakes that kill profitability, and real operations data from an active Shopify with COD.
Cash on Delivery in Shopify: The Real Funnel (and Why Your CPA Is Wrong)
Real COD funnel with operations numbers. Out of 100 leads, 72 actually get delivered. Why your apparent CPA is fiction, and which products you should never put on COD.
I'm Facu. I've run a Shopify store in Spain for 3 years (COD, affiliates, external CRM, Klaviyo integration) and since 2025 I also operate TikTok Shop Europe.
Not an agency, not a guru. I write from the trenches, not from theory. Every review is done on apps I actually use (or used) in production.
More about me →Get Shopify and TikTok Shop insights before everyone else.
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