From the trenches, not from theory.
Long-form analysis, real data and angles you won't find elsewhere. Written from an active TikTok Shop operation in Spain — covering the whole of Europe.
GMV Max on TikTok Shop: what it is, how it works, and when (not) to use it
Practical GMV Max guide for TikTok Shop Europe sellers. What results to expect, how to measure real CPA, and when to turn it off.
Hidden costs of selling on TikTok Shop Europe: real breakdown
VAT, commissions, shipping, affiliates, ads. Line by line where your TikTok Shop Europe revenue actually goes — with real numbers from an active operation.
Is selling on TikTok Shop Europe worth it in 2026? An honest analysis from an active operator
The question I get asked every month, answered with real numbers. Real margins, minimum investment, profiles that should and shouldn't enter TikTok Shop Europe.
Complete affiliate guide for TikTok Shop Europe sellers
How the TikTok Shop affiliate program really works from the seller side: commissions, samples, campaigns, and the things nobody explains to you.
TikTok Shop attribution: where your sales actually come from (organic, affiliate, paid)
TikTok Shop doesn't tell you whether a sale came from an organic affiliate, your own video, or GMV Max. Here's how I figured it out with real data — and why it matters.
Shipping on TikTok Shop Europe: real costs, routes, and how to choose
Real comparison of TikTok Shop Europe shipping costs by route, weight, and method. Fulfilled by TikTok vs your own logistics.
TikTok Shop seller FAQ: 28 real questions answered by an active operator (Europe, 2026)
Setup, payments, taxes, affiliates and ads — 28 real questions about TikTok Shop seller operations in Europe, answered by an active Spain-based operator (2026).
TikTok Shop US vs Europe: 6 differences that matter when you operate (2026)
Compliance, buyer behavior, creators, logistics. The 6 real differences between TikTok Shop US and Europe for sellers evaluating expansion across the Atlantic.
Free samples on TikTok Shop: the seller-side strategy (2026)
Why sending 20 free samples costs less than sending 5 carefully chosen ones. The operator playbook: low variety, high volume, low ticket, and GMV Max as the flywheel.
How much do TikTok Shop affiliates earn in Spain? Real 2026 income data
Breakdown of real affiliate income on TTS Spain by tier: from €0 the first month to €28k/month for the top 10. With math, real cases, and verified data from Kalodata.