External Reviews Stack in Shopify: How to Combine Google, Amazon and Facebook

The mistake of thinking it's one app

Reputon is the developer. But it has five separate apps in the App Store, all related to reviews and each with its own pricing:

And separately:

• TikTok Feed Shoppable — shoppable video, different category
• YouTube Video Gallery — shoppable video, different category
• Amazon Importer — product importer, not reviews

If you install the 4 reviews apps together, you pay ~$13-20/month. The right question isn't "do I install them all". It's which to add based on my vertical.

Sender vs Importer: the key distinction

There are two types of external reviews apps:

Sender (main Reviews App): you don't yet have enough reviews on Google/Trustpilot/Facebook. The app sends automated emails asking your customers to leave reviews on those platforms. Output: more new reviews on external platforms.

Importer (Google/Amazon/Facebook Reviews apps): you already have reviews on Google Business, on Amazon (if you sell there), or on Facebook. The app imports those reviews and shows them in widgets on your Shopify (NOT on the original platform — they stay there). Output: external reviews visible to your Shopify visitors.

These are different functions. They can be combined or not.

What to add by vertical

If you sell to a local physical market (business with geographic presence)

Add: main Reviews App + Google Reviews importer.

Why: your local trust lives on Google Business Profile. Reviews App helps you generate more reviews there. Google Reviews importer shows them on your Shopify as social proof for visitors who don't search on Google first.

Don't add: Amazon Reviews or Facebook Reviews (unless you have active presence there).

Combined cost: $7-15/month depending on plan.

If you sell products also on Amazon (dropshipper, multi-channel brand)

Add: Amazon Reviews importer (Free).

Why: your product on Amazon probably has 100+ verified reviews. Importing them to your Shopify is free trust (Amazon Reviews free plan covers it).

Careful: don't invent or manipulate. Reviews must exactly match those published on Amazon (the app does this correctly, but manually copying Amazon reviews to your Shopify violates guidelines).

Cost: $0/month with free plan.

If your vertical leans on Facebook (B2C with community audience, local services)

Add: Facebook Reviews importer + Reviews App to request more reviews there.

Why: if your customer researches your Facebook page before buying, reviews there matter. The importer brings them to your Shopify for visitors arriving directly without going through Facebook.

Combined cost: $5.99-15/month.

If you're just starting with no reviews on any external platform

Start with: just main Reviews App on free plan.

Why: there's no point installing importers if you don't have reviews to import. First generate a base of reviews on Google + Facebook with the main app. In 3-6 months, add the importers when you have data worth showing.

Cost: $0/month for the first 3-6 months.

What hurts about the full stack

Four things to consider if you're thinking of installing all 4 together:

1. Pricing escalation

Standard plans add up to $5.99 + $6.99 + $5.99 + Reviews App plan = ~$25-30/month. For an operation selling less than $5,000/month, that's 0.5-0.6% of top line just on reviews. Only justifiable if reviews effectively move conversion.

2. Non-integrated UI

Each app has its own admin interface. There's no unified dashboard combining Google + Amazon + Facebook reviews in one view. To manage all of them, you open 4 separate panels.

3. Partial feature overlap

Main Reviews App can also request reviews on Google. If you later install Google Reviews importer + activate the request flow in Reviews App, you can duplicate the customer email. Worth coordinating timing or disabling one of the two sending.

4. Fragmented support

Each app has its own ticket system even though it's the same developer. For an issue across Reviews App + Google Reviews, you end up writing to two different queues.

Alternatives to evaluate before committing to the stack

Yotpo Reviews: covers both PDP reviews and external (Google integration, social media). More expensive ($79+/month on paid plans) but unified. Worth it if you want a single provider.

Trustpilot direct: if your vertical leans heavily on Trustpilot, you can integrate Trustpilot directly without Reputon as middleman.

Loox + Klaviyo: Loox for PDP reviews (not external), Klaviyo for email automation requesting Google reviews. More sophisticated stack but requires technical setup.

Manual implementation with Klaviyo: you build the "request Google review" flow from Klaviyo, without Reputon. More control but more work.

Verdict

Frequently asked questions

Do the Reputon apps integrate with each other?

No. Each app is independent. There's no unified dashboard. If you want a combined view of Google + Amazon + Facebook reviews, you have to build it manually with exported CSVs.

Does the Google Reviews importer work with multi-location Google Business Profile?

Yes. If you have multiple branches with Google Business Profile each, you can show reviews from each branch in different widgets. Useful for retailers with physical presence.

What happens with negative reviews imported from Amazon?

Negative reviews also get imported (you can't selectively filter them without violating guidelines). If your product has 1-2 star reviews on Amazon, those also appear in your Shopify widget. If you don't want that, better not import the reviews and work on your own review-generation.

Is the Standard plan ($6.99) of Google Reviews worth it if I only have 10 reviews?

No. At that scale, reviews fit in the free plan or the simple widget without paying. Standard makes sense when you pass 50+ reviews and want AI summary, multi-location, customer reviews opt-in (post-checkout).

Does Reputon have an affiliate / referrals program?

Yes. The links marked referral in this article are affiliate links. If you install through those links you don't pay more, but the operator writing the review receives commission. It's the same dynamic as most affiliate programs in the Shopify ecosystem.